Post-pandemic, luxury is in high growth and demand. Then brands transform packaging in a precious performance of Arts & Crafts, with artistic collaborations, ancient technics and noble materials to level up their brand universe

Active ingredients degrade by 40% within 8 weeks on average, and over the usable lifetime of a product. A new generation of brands and products is rising to offer pre-mixed retail skincare, allowing formulas to be protected up until the moment they are self-activated.

After A-gender and skin inclusivity, brands continue to reinvent their identity codes and packs. And now it’s directly linked to the pack with inclusive designs for people with disabilities

A macro to a micro vision on how we move from the Anthropocene world to the symbiocene world and how this change impacts our society, brands and packaging in the beauty universe.

The power of only one and bright color reinvents the brand experience

Responsible for bringing back saddle bags, mini skirts and lip gloss, the Y2K nostalgia has arrived in the beauty packaging aisle.
An ode to playful pastel colors combined with kitschy glitters and holographic effects for the Gen Zers.

Series, the new beauty coolabs.
Brand identities are shifted to offer the beauty experience of binge-watched series: from packaging to virtual content, from popup stores to merchandising