Insight

COLOR AS A CONCEPT

Vilhelm Parfumerie(58, rue Pierre-Charron, 75008 – Oct. 2021)
The first brand shop is fully monochrome: a space of the same saffron color as the bottles and dotted with Art Deco elements, teletransporting into another space-time

COLOR IMMERSION

24h/24, by Jacquemus (Paris-3rd to 5h Dec. 2021)
An experimental popup store with a selection of items declined in the same shocking pink, from the Pink 2 collection designed by Simon Porte Jacquemus for the end of year celebrations in collaboration with artists and other brands.
Available for purchase through vending machines, continuously and 24 hours a day.

BRIGHT IS THE NEW BLACK

Treslùce Beauty (US-2021)
The brand plays the monochrome game and sees lite in bright blue for all of her ranges, from packaging to website design