Insight

FULL BRAND IDENTITY

Crafting holographic foil box outers with an embossed white gloss finish, channelling early y2k aesthetic
“A fun and tactile product which harks older generations back to their formative years and serves Gen-X that tough of 2000s culture they love so much.”

THE NEW BEAUTY VINTAGE: ICONIC DEVICES

Unicorn Bling Flip Phone Lip Gloss Set, by Claire’s (2021)
Tiny, brick-shaped lip glosses packed into plastic versions of our favorite early 2000s gadgets were definitely a trend

Color Fusion Swirling Lip Gloss Maker, by Make It Real (2022)
Consumers can create up to 10 custom swirled lip gloss colors, while sing Y2K cosmetic codes

Sugarpill (2022) A special pack between the medical pill box and the Polly Pocket universe