Insight

ACCESSIBILITY: THE NEW BRAND IDENTITY

Degree Deodorant, Unilever (2021)
A hooked design for one-handed usage, magnetic closure that makes it easier to open/close, enhanced grip placement, a braille label with instructions and a larger roll-on applicator with more surface area.

‘Artistry Made Easy’ collection, by Guide Beauty (2020)
The eye makeup is ergonomically designed to allow the user to grip the cap between their index and middle fingers, which provides extra control and frees up the rest of the user’s fingers, so they can steady them against their face for comfort and precision

REBRANDING FOR BLINDNESS

Cleanlogic (2022)
An accessibility rebranding to accommodate the visually impaired community by shifting away from plastic packaging to all-paper elements and add some braille on packs

LIMITED EDITIONS FOR DISABILITIES

The Easy Open Lid, by Olay (2021)
An easy-open lid, a limited-edition prototype developed with and for people with disabilities
Incorporated into the product design of OLAY’s most popular products: the Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer and Collagen Peptide 24 Face Moisturizers.