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Branding with soul, strategy & impact

About KBD
About KBD

Shaping the beauty of everyday brands

KIMBRANDESIGN is a brand transformation agency combining strategy and design to build distinctive, relevant and desirable brands.

Founded by Brand Strategist & Creative Director Kim Sentis, KBD brings together senior experts across strategy, creative direction, design and business transformation.

We partner with brands at pivotal moments - from positioning and innovation to identity, packaging and activation.

Our strength lies in turning strategic and creative vision into tangible brand impact. Senior expertise. Agility. Direct Access.

Our teams are tailored around each challenge, with senior experts directly involved from strategy to delivery.

Brand strategy

  • Brand audit & insights
  • Positioning & brand platform
  • Portfolio & architecture
  • Innovation & concept
  • Storytelling

Brand expression

  • Brand identity
  • Visual territories
  • Packaging design
  • Product design
  • Creative direction
  • Brand guidelines

Brand activation

  • Key visuals & campaigns
  • Retail & merchandising
  • Motion & digital content
  • Sales materials

Our work

The Power of Algae When the sensorial richness of algae meets the living force of the ocean, for the benefit of the skin.

  • #strategy
  • #identity
  • #branding
  • #packaging
  • #storytelling

L’Art de Nourrir les Peaux Where rich care blends with gourmand textures and sensorial fragrances, nourishing the skin for the pleasure of the senses.

  • #strategy
  • #territory
  • #concept
  • #signature
  • #storytelling

The Symbiocene Where breakthrough biotechnology opens the path to a new symbiosis between humans, food and nature.

  • #innovation
  • #strategy
  • #concept
  • #packaging
  • #prototype

Iconic since 1963 Where timeless simplicity meets the confidence of an iconic blue, celebrating the heritage of a reliable everyday essential.

  • #strategy
  • #branding
  • #packaging
  • #art direction
  • #storytelling

The Art of the Journey Where retail and spa experiences become moments of discovery, connection and well-being within the Club Med universe.

  • #audit
  • #strategy
  • #retail experience
  • #spa activation
  • #storytelling

Protection You Can Trust Where expert care, natural protection and gentle design come together to safeguard the youngest lives.

  • #strategy
  • #branding
  • #packaging
  • #guidelines
  • #merchandising
  • #motion

The Guccification of Beauty Where self-expression, eclectic beauty and bold aesthetics redefine the codes of the make-up universe.

  • #communication
  • #retail experience
  • #sales materials
  • #lookbook
  • #invitations

Give the Gift of Time Where the simple gesture of offering a watch becomes a symbol of connection, elegance and precious moments.

  • #visual merchandising
  • #concept
  • #storytelling
  • #retail experience
  • #illustration
Discover more About KBD Ask Kim

In their words

I had the pleasure of working with Kim on a strategic repositioning project for our brand, Cavaillès. Kim is an exceptionally creative and forward-thinking marketing professional.

Lidia Mola
Lidia Mola Managing Director at Bolton

I have worked with Kim for many years on my brands. A fantastic creative and strategic eye, an unwavering implication for her clients and an intellectual honesty that is sometimes rare in this profession. When she accepts a file, Kim is a true partner in the service of the growth of your brands.

Delphine Logereau
Delphine Logereau Marketing Director at BOLTON

Kim is an entrepreneur. She has opened new doors and turned upside down brand equities and packaging designs to make you thinking about your needs and the core values of your brands. Her broad experience through her career are the foundations of her company, offering a versatile and holistic approach when it comes to rejuvenating your Brand or repositioning to new territories and markets.

She is truly kicking the a.. of major and reputed design agencies by bringing disruptive design innovation approches, immersed and customized solutions in a very inclusive and collaboratively manner. If you want to step out of the norm, reach out to Kim Sentis and her team of experts, you will thank me!

Jerome Goarnisson
Jerome Goarnisson Global Vice President packaging at Revlon

Strategic vision, resilience, and tenacity are the three qualities of Kim that I want to highlight. We worked together on a major brand identity project during which Kim was able to collaborate closely with the teams, especially our graphic designer, building upon ideas and striving for excellence. Kim demonstrated a rare willingness to challenge assumptions and foster healthy competition in our field!

Stephanie Eyherabide
Stephanie Eyherabide COO at Laboratoires de Biarritz

This is a real pleasure to partner with Kim for our concept creation challenges. Through her very creative mindset, professionalism, active listening and robust network, Kim is delivering great designs, branding concept, product positioning, and this with very high quality standards. I strongly recommend her for your projects

Frederic Chivrac
Frederic Chivrac Circularity Packaging director at Danone

It is a pleasure to work with Kim, who is always available, attentive, and full of ideas to meet our often challenging requests. Efficient, creative, dynamic, persistent, and always striving to satisfy her clients, Kim is also a person who is a joy to work with. Her added bonus: her expertise in the beauty market and her marketing knowledge.

Florence Bauduin
Florence Bauduin Marketing director Parfums at Scent Beauty
Book
Sustainability is responsibility.

Senior expertise, tailored to each challenge.

Always led by Kim

Providence Club

Providence club

Hotel Eldorado, Paris

A confidential circle.
Real conversations.

And perspectives that meet; far from posturing.

The Providence Club gathers, around intimate dinners in very small groups, leaders in marketing, innovation, creation… and general management.

Coming from luxury, beauty, food, lifestyle, or wines & spirits, they share a common appetite for strategic dialogue and long-term vision.

A rare format, designed for those who shape the brands of tomorrow; and who sometimes need a space to think differently.

Each gathering is carefully curated, guided by listening, resonance, and quiet elegance.

The conversations that truly matter do not fit into a slide deck. They begin around a good table.

The rest is shared in person.

Request Access

FAQ Our approach

Do you work on brand strategy and large-scale projects?

Yes. We support brands in France and internationally, on matters of positioning, brand architecture, identity and global storytelling. We are used to leading complex, large-scale transformations with both strategic clarity and meticulous operational attention.

Are you specialised in packaging?

Yes. Packaging design lies at the heart of our expertise, - whether for creation, redesign, innovation or strategic evolution.

Do you work beyond packaging?

Yes. We activate other essential dimensions of the brand: platform, narrative, visual territories, motion, retail environments, digital ecosystems and more.

Do you collaborate with R&D or innovation teams?

Yes. We intervene upstream, alongside innovation and research teams, to reveal the sensorial and differentiating potential of emerging technologies.

The ambition is to express innovation differently - through brand, design, materiality or narrative.

How do you build your teams?

Each project is led by senior experts, with the team tailored to the specific challenge, scope and expertise required.

What differentiates you from a traditional agency?

We cultivate a relational, refined and strategic approach.

No standardised methods - only bespoke, confidential and intuitive vision

What is your working process?

A fluid three-step journey: immersion, revelation, materialisation - always co-constructed with our clients.

Do you work with responsible brands?

Yes - it is one of our driving forces.

We support brands that carry a sincere awareness of their environmental, societal or cultural impact, and seek to express it with coherence and depth.

Do you work internationally?

Always.

Yes. Our strategic approach is designed to travel - while remaining sensitive to cultural nuances and local specificities.

How do you embody your values beyond client projects?

Our commitment extends beyond brand strategy.

Through initiatives such as The Providence Club, we create spaces for dialogue between leaders, creatives and innovators around the positive transformation of brands.

We also contribute to events and reflections on the future of branding - fostering a more human, conscious and inspired ecosystem.

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