CONCEPT, STORYTELLING, GENERIC BRAND ILLUSTRATION.
Our mission was to create a generic brand visual : genderless, seasonless and elegant that could fit Tissot brand’s DNA and be useable for adaptations of every type of Tissot displays & communication in the world.
We explored the idea of the Tissot gift as a characteristic of the brand : offering a Tissot watch represents a link between people and a sign of preciousity. We decided to reveal Tissot’s Signature « Give the gift of time » by creatively exploring Tissot Boxes and playing on the relation between gift boxes & Tissot watches.
We intentionally used strong brand colors such as red at 90% for a full impact and we added touches of black & white for light, breathing and deepth.
We finally precised our idea by focusing only on the Tissot box and its refined details symbolizing the right generic brand communication. We gave life to the visual by displaying the Tissot boxes in movement as if they were linked and playing together. Final result is a high detailed & qualitative generic brand visual that can be used easily all around the world representing multiple scattered Tissot boxes and in the center one glorified Tissot box!