PACKAGING, LOGO, GRAPHIC DESIGN, SHAPE DESIGN, ADAPTATION, EDITION. We created Paleona’s print, an ancestral healthy nutrition habit enhanced by a modern vision. The goal was to create a unique identity for Paleona, a new Paleonutrition healthy way of eating. Paleona’s single food pieces are presented into 5 different packaging menus to luxury hotels. The idea was to play with a paradox of tradition & modernity, represented onto the whole brand identity elements. We decided to keep the natural and ancestral tradition deepness, but combined it with prestige and fresh touch.