BRANDING, GRAPHIC DESIGN, COMMUNICATION, MERCHANDISING, ILLUSTRATIONS, ADAPTATIONS, ICONS, GUIDELINES
Within its gentle freshness positioning, the agency was asked to traduce an innovative femfresh concept through the intimate hygiene category : new foam products.
Concerning the branding, we kept the same bubble but adapted it by changing the watersplash texture into a gentle foam texture.
We created exclusively for the foam washes range a specific shape bottle design representing the concept of delicacy, freshness & gentle foam texture. The bottle’s structure looks like a soft drop rounded on its sides but also a dynamic drop as it is sharper on its end, giving lots of charisma to the product.
In terms of graphic design as we needed to be natural, fun and soft we used vibrant pastels, smooth shapes and a handwriting font to create a dynamic but also sweet sympathic universe. All the claims and structure were simplified and symbolized by illustrated icons.
We also imagined the graphic design of a revolutionary product: the tissue foam which turns tissue into a fresh wipe. This product can be used during all day and the pink product is to be used specifically during periods. What an innovation!
These little 50ml tissue foam product were designed as limited editions, illustrated by fun and colorful patterns linked to the ingredients of the formulas. Thanks to their intense color cap and their original happy patterns they are meant to be the nomad products into the foam range.
Following the adaptation of the branding and the packaging designs, we developed all the communication tools around the concept : from the motion design to the posters and merchandising tools. We also built guidelines to structure the design and bring a useful guide to the femfresh teams.
Thanks to this colorful caring range, we helped femfresh to bring joy, sensoriality and fun into a category which needed mordernity freshness and hedonism!
We are integrating here a new movement where women proudly claim their intimate freedom!