MOTION, PACKAGING, ILLUSTRATION, KEY VISUAL, INSTAGRAM STORIES, BANNERS, E-COMMERCE IMAGES, FACEBOOK CARROUSEL.
We designed a full 360° fragrance concept from the motion design to the communication plan for two brands : Bruno Banani & Mexx.
The main objective of this innovative concept was to introduce a new « on the go » perfume gesture in a young & appealing way.
We created an explicative design langage to seduce urban consumers into a dynamic & nomad atmosphere. We chose to play on an everyday living spontaneous moment and imagine a morning, afternoon and evening perfume routine story. The intention was to give freshness, lightness and happyness to the whole development.
The subtle part was to traduce a natural, free spirit but also a sophisticated one. We also needed to think about a design which fits both Mexx & Bruno Banani’s DNA and that was quite a challenge! We made the differenciation on colors & accessories around the fragrance pen while keeping the same warm playful universe.
The deployment of the concept on digital & editorial medias gives a powerful positive & dynamic mindness which attracts you to always have a perfume pen into our bag for each moment of the day !