GRAPHIC DESIGN, ADAPTATION. We imagined the graphic design of three Bourjois face palettes by revealing the inner Parisian in each middle east woman. In order to seduce middle east women, we used the Eiffel Tower as a sound and famous symbol of Paris. We also enhanced Noha’s influencer to share proximity and friendly values. To differentiate the three palettes, we defined specific gold hot foil finishes on the Eiffel tower which represent each palette’s make up advantages.