PACKAGING, LOGO, GRAPHIC DESIGN, ADAPTATION, MERCHANDISING. We created the new brand identity for Sign’Nature D’exception from its Logotype to its paint base packaging & merchandising design. This premium Made in France painting brand, is one of the most natural brand in the market. The objective was to reveal its natural identity and delicate atmosphere in a top-end vision. The idea around the logo’s evolution was to evoke spontaneity & friendliness combined with elegance & charisma. Concerning the paint base, which can be mixed up to 400 painting tints, we designed a pure dancing pattern on its packaging, referring to the flow of life and to the soft stripes of painting. Movement, lightness, nature & balance are the key symbols of this creation.